News / BluJay Solutions adopts what3words system to boost e-commerce delivery

UK supply chain software supplier BluJay Solutions is to integrate the what3words address system into its MobileSTAR last-mile delivery application to help e-commerce fulfilment firms and parcel carriers reduce delivery errors.

The what3words is an innovative way of determining any location in the world – ignoring traditional GPS systems, which can be inaccurate in densely populated urban areas.

The what3words algorithm divides the world into a grid of three-metre squares and assigns each a unique name composed of three words.

The system is ...