Blankety Blank – a commercial or structural game?
Trans-pacific and Suez hold the answers
© Yongnian Gui
People in my hometown of Madrid are currently lured into shops whose windows promise “discounts of up to 70%”.
But when they enter, they will likely find that the goods they want are only discounted at, perhaps, 25%. The key words in those promises are “up to” ...
Comment on this article
Ross Delaney
March 22, 2018 at 9:28 pmSmart consolidators & carriers have always understood that optimising yield is achieved by measuring and maximising revenue kgs, and measuring and minimising cost per revenue kg.
Whether it is by weight or cubic doesn’t matter when it is about both.
Jumping back and forward from dead weight to cubic based upon prevailing aircraft MTOW, range, and type, is sub-optimal in terms of achieving network & distribution channel optimisation.
Jonathan Holmes
February 12, 2019 at 7:08 amYou are a man after my own heart…
Volume load factor is seldom reported and weight load factor on passenger aircraft is highly speculative. Weight L/F is usually based on a standard payload value per aircraft (but in reality varies wildly by actual conditions). Volume/unit load factor is far more relevant and reliable.
In principle, carriers do not have control over market density. They can be selective, but then yields may suffer or gain depending on which direction they go. Smart carriers chase yield, developing carriers chase density and charge less per kg for it. The latter kills profitability.