News / Consumer products and logistics firms struggling with digitisation

Photo: © Olivier Le Moal

Companies in the consumer products, retail and logistics arena are struggling to make digitisation investments pay, and lag other sectors, putting them behind in the quest for AI-driven solutions.

A study by Forrester Research found that progress appears to be further threatened by cost-cutting efforts targeting supply chains.

Forrester conducted an online survey of 106 decision-makers from these areas and interviewed executives in the US, Germany and New Zealand to evaluate digital transformation objectives and outcomes.