JB Hunt doesn't shine – but the Darren Field show is unmissable
Full Intermodal focus: some you win, some you lose
ID 219117591 © Muhmed | Dreamstime.com
By Russell Wood
It’s Groundhog Day. Again.
We’ve earnestly pondered, on this platform, the tenuous unit economics of final mile delivery start-ups, as far back as July last year* and prior.
(*Read my “The final days of the final mile” from 2022; and “Misplaced Amazon mania?” from 2019.)
Like spoiled children, people just aren’t learning the lessons and therefore the lessons keep being repeated.
For the record, one more time, two plus two will never equal five or six with delivery logistics just because you sprinkle fairy ...
Comment on this article