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British Airways has a certain reputation in the UK and beyond. It is not known for friendly, outgoing public relations skills, and when I first started writing about the airline industry (a rather long time ago), trying to get an interview with anyone at the carrier was akin to attempting to get one with Bill Clinton, then US president.

It had a particularly thorny relationship with the trade press. “You just don’t put bums on seats,” they’d say. So while editing Airfinance ...

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    IATA