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ZERO HEDGE writes:

Amazon.com Inc.’s $1.7 billion acquisition of robot vacuum cleaner company iRobot Corp. is a move by the megacorporation to use Roombas to map the interior of homes. This data type is a digital gold mine for Amazon because if marketers know more about what’s inside, they can easily create tailormade ads. 

From a market perspective, Amazon’s acquisition of iRobot is to gain deeper insight into customers’ homes via the autonomous robotic vacuum cleaner called “Roomba.”

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