ZH: Did Amazon buy iRobot to map inside your home?

Photo: © Marcos del Mazo | Dreamstime.com

ZERO HEDGE writes:

Amazon.com Inc.’s $1.7 billion acquisition of robot vacuum cleaner company iRobot Corp. is a move by the megacorporation to use Roombas to map the interior of homes. This data type is a digital gold mine for Amazon because if marketers know more about what’s inside, they can easily create tailormade ads. 

From a market perspective, Amazon’s acquisition of iRobot is to gain deeper insight into customers’ homes via the autonomous robotic vacuum cleaner called “Roomba.”

The full story can be read here.

Now read this: “iRobot announced a 10% staff cut the same day its Amazon news dropped“.