News / Gemini's outdated hub-and spoke strategy will prove 'ineffective'

Gemini Cooperation’s “hub and spoke” strategy was predicted to be “ineffective” by speakers at the Busan International Port Conference in South Korea last week.

The Gemini tie-up between Maersk Line and Hapag-Lloyd will launch operations in February 2025.

Among the container shipping alliances, Gemini Cooperation is offering the fewest Asia-Europe services and is skipping various ports, opting instead to use dedicated shuttle services to tranship goods to certain ports, such as Busan.

Linerlytica chief analyst Tan Hua Joo (pictured above, third from left), ...