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This article should buoy both carriers and forwarders who are feeling the pinch. Examining Wal-Mart’s supply chain, and the pressure the company puts all its suppliers under, the writer suggests that sooner or later, the squeeze will come back to bite the retail giant – in fact, it already has. Better than pushing suppliers towards increasingly low margins and a poor product, the article recommends that companies “treat suppliers like a resource, not a cost burden”.

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