© Sergey Khakimullin |project selfie92584520
© Sergey Khakimullin

Shippers are supporting a new initiative to better reflect air cargo’s true worth by changing the metrics used to report freight load factors.

Project Selfie, launched here by our columnist Niall van de Wouw and supported by The Loadstar, is asking airlines to submit data on load factors based on volume rather than weight alone.

It aims to create three perspectives of the industry’s capacity utilisation: load factors based on weight,  volume and a combination of the two.

Rogier Spoel, policy manager air ...

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