News / Questions as FedEx pops e-commerce platform ShopRunner in its cart

© Alexey Novikov

FedEx has made a further move into e-commerce with the acquisition of ShopRunner, for an undisclosed amount.

But the takeover, expected to close by the end of the year, has left some market observers scratching their heads over what the move is meant to accomplish.

It will put the e-commerce platform in the fold of FedEx Services, alongside FedEx Office, the integrator’s storefront.

This latest member of the FedEx family will provide a platform that connects online shoppers with more than 100 brands. Consumers, ...