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© Wutthichai Luemuang

Blockchain in Transport Alliance (BiTA), the nascent North American association of transport and logistics companies looking to develop industry standards for the use of blockchain technology in logistics, yesterday launched a sister organisation for supply chain professionals.

Although BiTA has a substantial number of 3PL members, it is dominated by the vast US road freight industry and founder Craig Fuller said a natural bias had prevented more shippers from joining.

“The feedback we got from shippers was that [BiTA] would not really reflect their needs in terms of supply ...

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