Comment / Mærsk strategy: time to throw the dice again?

ID 28364826 © Vladek | Dreamstime.com

On the verge of totally losing face as its rivals pile on the pressure, Mærsk is fighting to retain its pride, squeezed between a rock (MSC) and a hard place (CMA CGM).

In other words, enter the beauty of unforgiving competition in a weakened market.

Losing out

Logistics ambition that has yet to bear fruit in terms of industry-standard margins, it was shipping guru Lars Jensen this week noting that, based on Alphaliner’s top-100 container carrier overview, its core container shipping business is ...