Why India's top e-tailers have to be at the mercy of commercial airlines

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India’s e-commerce market is booming – and from next month it is expected to grow further, once the government allows online retailers to sell directly to consumers. But the burgeoning market, growing at a compound rate of 34% each year, is challenged by India’s poor infrastructure – which means that 90% of e-commerce shipments are currently flown.

Retailers such as Flipkart and Amazon are developing their own logistics arms to improve services and setting up regional distribution warehouses. Worth a read for anyone involved in Indian logistics.