Hapag-Lloyd

Hapag-Lloyd is the latest carrier to announce a shipment guarantee premium product, which it claims will “increase supply chain efficiency” for customers.

Loaded as Booked is the fourth part of the carrier’s rollout of 10 quality promises through to the end of next year.

Hapag-Lloyd said subscribing would mean a promise to load 95% of a customer’s confirmed bookings “on the exact ship specified” in the booking confirmation.

“Missed loadings have always been an issue for customers because they cause inefficiencies across their ...

Please Register

To continue reading, please login or register for full access to our free content
Loadstar subscriber
New Loadstar subscriber REGISTER

Comment on this article


You must be logged in to post a comment.
  • Ed Evans

    July 28, 2020 at 1:50 pm

    Wow 95% successful booking. So you pay extra for failure 5% of the time? Does that sound like a good deal to you? What is their failure rate now (outside of China where the lines make money by rolling vessel schedules)? Their success rate should be 95% or they are FAILURES.