Why Europe has the dream, but struggles to build freight-tech giants
Europe may have produced some of freight tech’s most ambitious start-ups, but building them into ...
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Freight booking platforms have insisted they are not waging war on forwarders, but on manual processes.
However, the online platforms have a long way to go if they wish to do for freight forwarders what, for example, Uber has done for San Francisco’s Yellow Cab.
Responding to ...
Comment on this article
Steve Cooper
February 09, 2017 at 3:27 pmOnly speaking with a human being can certain issues be handled. For example, if a carrier ‘cannot cover haulage’, the AI will state the same. As a human forwarder, I could ask many haulage companies who work for these carriers and have haulages covered on a ‘preferred haulier’ basis. Or merchant haulage. This is one example of many, AI will not have the capacity to think logically and logistically to overcome certain issues. And how many times in our private routine do we say to ourselves, “I just need to speak with another human”, whilst waiting on an automated system trying to figure out why we have been charged £10 extra for our Broadband connection.
Rachel Finch
February 09, 2017 at 3:55 pmImagine if uber only worked when you wanted to go to certain places at certain times with surcharges going up and down for no reason. Stupid.