If FedEx couldn't satisfy Amazon, why do shipowners think they can do better?

© Busakorn Pongparnit

Great opinion piece on Splash24/7 today by the head of Transas, Frank Coles.  He administers a stark warning to the “late, old and behind-the-times” maritime industry. He points to the transformation that is “creeping ever closer” and will have a substantial impact. There are too many players and too many intermediaries endangering an industry already ripe for a shake up. The key? “Ask what shippers want from the maritime sector and how maritime companies can step up, find the efficiencies and compete with other modes.” As the title suggests, otherwise someone else – including potential customers – will.