News / CH Robinson braces for potential financial pain in push for digital change

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CH Robinson CEO Bob Biesterfeld says, due to the current crisis, the company faces a tricky short-term strategic question over its massive investment plan for digital transformation.

In an earnings call to investors, Mr Biesterfeld said: “Are we best off stopping, or significantly scaling back, investments in our future and the long-term success of the enterprise, or should we stay the course and manage through some of the short-term pain that that will cause?”

It would seem the latter is more likely, but ...