Comment / Against the odds: The green door – don’t get mad, get even

“Don’t know what they’re doing, but they laugh a lot, behind the green door.” – Shakin’ Stevens. 

So called green marketing and portraying an environmentally friendly image appears to be so trendy, it’s almost mainstream.

Why?

Because, some argue, there is a correlation between green marketing and an increase in revenue.

Although I would like to think that logistics firms are more altruistic than their interim results indicate so far, the cynic in me is more inclined to believe that there is a buck to made by ...