Carriers want ‘green’ feeder services, but will they pay for them?
With ocean carrier hub & spoke operations in North Europe set to become more reliant ...
“Don’t know what they’re doing, but they laugh a lot, behind the green door.” – Shakin’ Stevens.
So called green marketing and portraying an environmentally friendly image appears to be so trendy, it’s almost mainstream.
Because, some argue, there is a correlation between green marketing and an increase in revenue.
Although I would like to think that logistics firms are more altruistic than their interim results indicate so far, the cynic in me is more inclined to believe that there is a buck to made by ...