If you've got what it takes in forwarding, customers will find you

25/07/2017

Love me tender? Not in today’s world. If you’ve got what it takes, tech savvy customers will find you …

This business we call “freight forwarding” has changed. Those that haven’t recognised that are probably people still with a Blockbuster Video membership card pinned expectantly to the fridge.

It’s pretty hard to miss the changes, but freight forwarders can have a nasty habit of hoping that change will bypass them and impact everyone else – while doing their business a massive favour at the ...

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Stephanie Johnson
August 02, 2017 at 9:12 am
Great article David! I particularly appreciate your pop culture references. As a Marketing professional in the supply chain and logistics industries, it’s so refreshing to hear this point of view – stepping away from “this is how things have always been done”. What you’ve described here is inbound marketing. How long ago did SEKO adopt this approach? What was it that triggered this change in the company?

I recently wrote an article on 3 Key Marketing Lessons for Logistics Providers. I’d love to hear your thoughts on its usefulness.

Link here: http://blog.gravitysupplychain.com/blog/3-invaluable-supply-chain-management-marketing-lessons-no-experience-required

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