Air France Cargo makes a strategic u-turn to chase volumes for low prices

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An interesting interview with Alain Malka, EVP for Air France Cargo. As explained in this good analysis by Cargo Facts, the measures the carrier has taken to stop losses are not working; instead it has lost volumes. So Plan B is to regain the volumes by cutting prices, in direct contrast to its earlier strategy of only chasing high-yield traffic. Air France is to initiate “extremely aggressive pricing policies” because “when you have no traffic, you have no revenue to ...