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Comment on this article
Shekh Mohammad Zilani
October 10, 2013 at 8:17 amHello,
Good day!
Thanks for sharing the report.
I was wondering how to get the full report of Mckinsey. Can you please share your thoughts on this?
Regards.
Gavin van Marle
October 10, 2013 at 7:50 pmI would suspect you would have to ask McKinsey, and be prepared to pay $$$. The normal marketing tactic is to release an executive summary to journalists with some choice quotes, findings and figures, which provides a basis for us to research a larger story; but not give enough away that no one will need to buy the report itself. I’ve had a look at their website and the most recent report on the apparel sourcing industry is from a few years back.
Kind regards,
Gavin