Why Target failed in Canada

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Target, the US retailer whose supply chain failed in Canada as it attempted to roll out 124 shops in the country simultaneously, has decided to discontinue business there. According to this article, the size of Canada contributed to the company’s supply chain problems, which saw some stores open with little merchandise. It also took over sites which had been used by Zellers, a discount chain, which were located in areas not frequented by Target’s middle class clientele. Some interesting lessons ...