“If you ain’t ready now, you will never be.”

The first time I heard that phrase was from a friend as I was swotting through my notes, minutes before a university exam back in 1985 or 1986. His reasoning was that if I had not invested my most precious commodity (time) in wisely preparing for the exam, trying to cram some more content in the stressful final minutes before it starts is unlikely to yield meaningful returns. 

Demand forecasting with no precedent to ...

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