SCB: Cutting out the middleman – suppliers adopt direct-to-consumer

SUPPLY CHAIN BRAIN reports:

The U.S. wholesale distribution industry is massive, with annual revenues of $6 trillion, consisting of over 300,000 companies, employing 6 million people, and accounting for 28% percent of GDP. However, the industry today faces a number of difficult challenges, ranging from COVID-19 complications, Chinese tariffs, rising shipping costs, the growth of e-commerce, and the increasing desire of manufacturers and retailers to completely bypass the wholesale distribution channel, and instead do business directly with one another under a direct-to-consumer ...