Picking the right fights is a hard thing to do, but some are so obvious that even my nine-year-old boy, Matteo, would know where to look.

Hence briefly today, let’s touch upon one the most disturbing aspects of logistics wonderland. That is, if you do well, reeeaaally well, mainly thanks to a planet on the brink of a healthcare disaster in so many spots – you must tell everybody everything about your success story.

Which is both a bit unrequired and unpleasant ...

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