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Crane Worldwide has turned what could be a depleted business line into something beneficial.
It is focusing on helping to rebuild and support the cruise line industry, and to that end has appointed Maxine Krajniak as vice president cruise, marine and hospitality.
Ms Krajniak, pictured, is a logistics industry veteran, who joins Crane from DSV where she worked for 33 years, most recently in the same role, VP cruises.
However, at Crane, that role will be very different: cruise vacations are unlikely to pick up pace soon, but many lines have offered the capacity as temporary hospitals and housing.
Via sister company DAVACO, Crane said it could support the industry in converting ships, and remodelling.
‘We are delighted to welcome Maxine to Crane Worldwide. Her experience will be a tremendous asset to our clients and us’, said Tim Zubradt, chief sales officer at Crane Worldwide.
“Supporting industries through the Covid-19 pandemic and preparing for the future is our core focus at this time.”
Keith Winters, chief executive added: “The cruise line industry will need solid logistics support to continue to thrive once we reach a turning point with the coronavirus pandemic.”
Crane said it would offer “a unique turn-key approach to potential vessel hospital conversions in support of the coronavirus Covid-19 epidemic”.
“In addition, we provide onsite labour for all aspects of conversion, such as equipment installation (temporary and permanent), building modifications and renovations, sanitisation, personnel, inventory management, reverse logistics, space utilisation and waste management. We also have healthcare teams that specialise in serving pharmacies and medical clinics (shop-in-shop and freestanding).”