News / Forwarder benefit as air cargo booking platforms look to integrate AI

© Upeksher Mannapperuma

Digitising air cargo spot-buy rates and integrating artificial intelligence (AI) will enable freight forwarders to use their resources more efficiently ? but industry acceptance and adoption still needs improving.

According to Antonia Ambrozy, director of e-bookings growth at WebCargo by Freightos, digitising the buy rate for forwarders is crucial, especially during times of high volatility.

“Our industry is constantly impacted by events that change market dynamics, so relying on real-time data through digital bookings ensures reliability, regardless of external factors,” she said.

Additionally, ...