News / Cyber Week e-commerce frenzy unexpected, but US fulfilment centres cope

30/11/2023

Like a tired but diligent old battle horse, the US consumer shook off worries about debt levels and opened the wallet for the peak shopping frenzy of the year.

Industry groups, operators and observers had predicted a subdued Cyber Week, with projections of a 5.4% rise over 2022 sales volume. Instead, the five-day shopping marathon, from Thanksgiving t0 Cyber Monday, yielded over $38bn in sales, up 7.8%.

Online shopping provided most of the momentum. On Black Friday, US shoppers spent $9.8bn, 7.5% more ...