News / Carriers lose out on e-commerce returns by failing to find solutions

© Daniil Peshkov |

Carriers are losing out to technology firms when it comes to capturing the traffic of rejected online purchases, partly due to lack of attention to returns.

A study commissioned by e-commerce technology provider Doddle, based on a survey of e-commerce retail businesses across five European markets – the UK, France, Germany, Spain and Italy – reveals an acute headache for online merchants.

More than half (57%) of respondents described returns as a significant, or very significant, problem. Of the small merchants with between ...