Comment / Amazon – debt by the truckload to stay ahead of the AI game

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Just in case another reminder was needed, the AI race is on and the unit against which the commitment ought to be gauged is: billions of dollars.

Indeed

Artificial Intelligence was on everybody’s lips in T&L during the Q4/FY 25 earnings season that has just closed, following which… and right after the start of the war in Iran… the beast from Seattle, Amazon, grabbed the headlines for a benchmark funding round – with Bloomberg reporting in the past 24 hours that the ...

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  • Saloni Jain

    March 17, 2026 at 9:15 am

    Amazon’s aggressive spending on AI shows how high the stakes have become in staying competitive, but it also raises questions about long-term sustainability. Not every marketplace can afford that level of investment, which may widen the gap between large and smaller players. For sellers, it’s a reminder not to depend entirely on one ecosystem as strategies and costs can shift quickly. Some diversify across platforms like TrueGether as well, where the model stays simpler and less tied to heavy infrastructure spending.

    • Alessandro Pasetti

      March 17, 2026 at 1:41 pm

      I share your concern, many thanks for your comment, SJ!

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Amazon Amazon Integrated Logistics Artificial Intelligence