Comment / Amazon at a critical (logistics) juncture

ID 71886428 © Kevin Carden | Dreamstime.com

Once upon a time, shiny Amazon-labelled containers on the transpacific did provoke emotion, the US behemoth seemingly beating traditional transport and logistics (T&L) rivals to the punch at their own game, bypassing bottlenecks with chartered vessels and long-haul aircraft.

Investment kept rolling.

Watched with interest, as well as fear, well before the pandemic began, several incumbents – across the spectrum in the multi-coloured sector – wondered how long it would take for it to be a client’s preferential lane in shipping goods ...