Forwarder benefit as air cargo booking platforms look to integrate AI
Digitising air cargo spot-buy rates and integrating artificial intelligence (AI) will enable freight forwarders to ...
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By Alex Lennane
We are all told daily – especially the forwarders and driversamong us – that our jobs are on the line; that we will be replaced by robots, or other new technologies. But this fascinating and heartening article in Forbes sheds doubt over this view of the future. It points out that while artificial intelligence is likely to change jobs, it will not necessarily remove them. There are many cases in point, but one is Accenture, which challenged its staff to find a way to use technology to automate parts of their job, and if they did so, they would be promoted to higher-value activities. 60% of those jobs were automated, yet not a single person was made redundant. It seems it is not man or machine – it’s man and machine.
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