How do you book your cargo? Email still reigns...

© Alexmillos

Why has the consumer industry changed so fast, while the logistics industry has not? You would never think of emailing the retailer you want to buy goods from – e-commerce platforms are so good. But in shipping, notes a presumably frustrated Xeneta, which claims to have the largest database of contracted ocean freight rates, 40% of bookers still use email. Booking platforms did come a close second, however, at 35%. But that leaves some way to go…