Comment / Against the odds: Wayfair art thou, Romeo?

Photo 56539876 © Andrey Popov | Dreamstime.com

Online retailer Wayfair (W) from Boston’s Back Bay, ’the Amazon of all things furniture’ went public in 2014 attracting a valuation of $3bn. Attacking the $840bn home goods market, destined to grow to some $1.2trn by 2030, according to the company’s projections…

… co-founders Niraj Shah (CEO) and Steve Conine (both pictured below) have focused on gaining market share ever since 2002, when it was founded.

Now worth $15.6bn with its stock bouncing back from a 52-week low of $129.5 on Monday, as ...