News / Amazon rolls out Transparency fake goods detector system to Europe, Canada and India

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Amazon has rolled out its anti-counterfeiting system, Transparency, across several European countries, as well as Canada and India.

The system provides product serialisation that applies unique codes to products allowing supply chain partners to authenticate them to insure legitimacy.

Vice president of Amazon Customer Trust and Partner ...

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  • Scott Kelly

    July 15, 2019 at 5:33 pm

    It should be noted that Amazon has not made the Transparency program available to book publishers, including to our company, which publishes The Sanford Guide to Antimicrobial Therapy (referenced above). Furthermore, the Transparency program requires manufacturers to pay Amazon for each unit they produce (regardless of whether it is sold through Amazon or another channel).

  • Ronald E Cleaver

    May 06, 2020 at 7:07 am

    Thanks for sharing. It takes vigilance and following through with an effective anti-counterfeiting program.

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Amazon BASCAP Counterfeit goods