Welcome to the customer-facing supply chain

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The famous UPS advert – We Love Logistics – was only the beginning of the supply chain sector’s engagement with the wider public, it would appear. This blog argues that making the supply chain backbone of an organisation more visible to consumers is quickly becoming a competitive advantage. An old adage suggested that supply chain management was an internal function, the thesis here is that by bringing supply chains out in the open there are even more efficiency gains to be won.