© Rawasda Podjanaphon cargo at Thai port
© Rawasda Podjanaphon

An interesting article from Global Trade looks at why shipping line customers switch loyalties. It will come as no surprise that – even in these dark days of low rates – price is the top factor. If existing suppliers can’t offer the low pricing already in the market, customers will find someone who can. But, warns this article, rock-bottom pricing could lead to cargo being rolled, just for the sake of a few hundred dollars. Risk management and trust were factors too, according to the Xeneta survey.

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