Amazon warehouse
Photo: © Marcos del Mazo |


Maximizing productivity has become even more important for Amazon as it works to reduce billions in added costs, much of which is connected to its warehouse operations. CFO Brian Olsavsky told analysts in October that the company has been operating with “very high” inventory levels primarily connected to Prime sales events, making productivity improvements more challenging. 

“There’s a lot of extra work when you have space constraints,” Olsavsky said.

Since the new reservation feature is auction-based, the cost of additional capacity will likely vary based on the time of year, said Kiri Masters, head of retail marketplace strategy at Acadia, in a LinkedIn post. It will benefit brands who need more inventory space to support new product launches or marketing campaigns, she added.

“This has not been possible in the past,” Masters said. “Many brands would be willing to pay to guarantee space for such events, and now they have the opportunity.”

The full post can be read here.

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