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Damage to perishable goods in reefer containers can be very expensive for shippers, and when the fault is found to be the carrier’s, that cost is transferred. As a result, the relationship between customer and carrier has become unnecessarily adversarial, according to Maersk’s reefer chief Thomas Eseksen, who argues that a more data-driven approach would take some of the friction out of relationships that often mean the only winners are the lawyers.

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