News / Innovation is the only way to keep Amazon at bay, says DHL

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Innovation is vital for logistics operators wishing to fend off competition from e-commerce giants seeking to enter the sector.   

Speaking at the launch of DHL’s latest Innovation Center in Chicago last week, chief executive of DHL e-Commerce, Ken Allen, described the company as “innovation pioneers”.   

“Alibaba, Amazon, Asos, Ebay, and Etsy, these are all our customers but to keep them we must continually innovate and keep moving forward,” said Mr Allen.   

“We need to do this to make sure we can service the needs of these big ...