Hapag-Lloyd launches remote reefer monitoring system

Hapag-Lloyd has become the latest container carrier to outfit its fleet of reefer containers with real-time monitoring technology.

The German carrier announced at the Transport Logistic exhibition, which began opened today in Munich, that it was to begin equipping its fleet of 100,000 reefer units with its Hapag-Lloyd LIVE system that employs IoT technology.

It added that as he programme is rolled out across its reefer fleet, shippers using dry contaienrs may also request the technology.

“With our corporate ‘Strategy 2023’, we have set ourselves the goal of becoming number one for quality. Customers expect more reliable supply chains, so the industry needs to change and invest sufficiently. It is imperative that we understand and fulfil our customers’ needs faster than our competitors,” said Juan Carlos Duk, managing director of global commercial development at Hapag-Lloyd.

“Inviting our customers to further shape our real-time monitoring products right from the beginning will give them an opportunity to receive products that are tailor-made for their needs – while giving us a chance to deliver the best-possible service at the same time,” he added.

The reefer technology has been provided by transport technology company Globe Tracker, which has developed an end-to-end remote reefer monitoring technology.

“We are honoured to have been chosen by Hapag-Lloyd because of our innovative strength and ability to provide a world-class cold chain visibility solution. We are extremely impressed with the rigorous detail, focus, diligence and high quality of their selection process, and could not be more pleased with the result,” said Jákup Lamhauge, CEO of Globe Tracker.

Meanwhile, the connectivity between vessels, inland distribution modes, terminals and the carrier’s headquarters and shippers has been provided by Deutsche Telekom and Ericsson – the latter was a key partner in the development of Maersk’s remote container management programme.

Hapag-Lloyd said the commercial features of the system would be “gradually released for use as the entire reefer fleet is being outfitted”.