News / Hapag-Lloyd eyes a competitive edge with dry container tracking technology

Hapag-Lloyd with Nexxiot tracker on the door. Credit Nexxiot.

An investment of around $250m in tracking technology for its dry container fleet of 1.6 million boxes sees Hapag-Lloyd make a pitch to offer premium services and steal a march on competitors.

Yesterday the Germany-based carrier said it planned to install Nexxiot and Orbcomm trackers on around 95% of its dry containers by the end of next year, claiming a level of supply chain visibility for customers unsurpassed by its competitors.

Olaf Habert, director container applications at Hapag-Lloyd, told The Loadstar: “There ...