© Marynabolsunova - Online Booking Form
© Marynabolsunova

Forwarders are still reluctant to fully embrace the digital revolution, with some 25% failing to provide adequate online contact and sales forms.

A survey of the world’s 20 largest forwarders, conducted by booking platform Freightos, also found that Kuehne + Nagel was the only one to prominently display a quote request form.

Principal analyst Nigel Fenwick from Forrester Research warned forwarders against failing to digitalise.

“Your company is likely to face extinction in the next 10 years, and while you may see it coming, ...

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  • Joshua Smith

    March 28, 2018 at 5:50 pm

    What kind of freight forwarders are they talking about? Because I don’t think the likes of DHL or K&N are worried too much about picking up ad-hoc ocean LCL business. In fact, many forwaders don’t necessarily want “one-off” business. And most decision makers with any amount of volume aren’t going to make important freight decisions based off online quoting tools.