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“Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution.” – Albert Einstein.

Imagine you work for a major Danish company in the midst of the Covid-19 crisis.

Your management team have gone through a round of hefty staff cuts already, unrelated to the global health crisis but intimately tied to previous deal-making, and mainly concerning the target’s cost base.

The best you can do now, of course, is to hope ...

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