Bezos invests billions to make Amazon a top e-commerce player in India

© Paul Prescott

Amazon may not have won over China, but it has played a different game in India, which appears to be paying off. It started with billions in investment, and a strategy to lure small retailers. Added to a growing motorcycle network, accepting cash on delivery and warehouse investments, it now has an estimated 28% market share, to domestic rival Flipkart’s 43% share. But sales continue to grow. One to watch.