Bezos invests billions to make Amazon a top e-commerce player in India

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© Paul Prescott

By Alex Lennane

17/11/2016

Amazon may not have won over China, but it has played a different game in India, which appears to be paying off. It started with billions in investment, and a strategy to lure small retailers. Added to a growing motorcycle network, accepting cash on delivery and warehouse investments, it now has an estimated 28% market share, to domestic rival Flipkart’s 43% share. But sales continue to grow. One to watch.

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