News / Airlines eye booking platforms with 'curiosity' - while some gorilla marketing helps

Virgin's Dominic Kennedy, left, and Ganesh Vaideeswaran of Accenture

Booking capabilities were high on the agenda of airlines this week at Air Cargo Europe in Munich.

Booking platform cargo.one announced that AirBridgeCargo (ABC) and Cargologicair (CLA) had joined, while rival Freightos announced that IAG Cargo had signed up to its WebCargo platform, which will use the carrier’s digital APIs. 

Cargo.one has two more Middle Eastern-based airlines in the process of joining its platform, managing director Mauritz Claussen told The Loadstar. 

“ABC and CLA have added lots of capacity, and are in very important trade lanes, as well as having maindeck capacity.” He added that ...