Blow to cargo exports as Air India reduces long-haul services
Air cargo capacity out of India is expected to tighten, possibly leading to rate increases, ...
By Mr Joy
In June, Air India suffered every airline’s nightmare – a horrific air crash captured on video and distributed within minutes on social media. What can we learn from its response?
A quick recap
In my previous article regarding Qantas’s data breach, I argued that, although the company’s public relations response (especially to its customers) was mediocre at best, there had not been any material damage to the airline’s – admittedly, somewhat tarnished – reputation.
Yes, there is now a class action underway, ...
Comment on this article
chris dunphy
July 29, 2025 at 10:49 pmNuanced – yes, however a cyber attack is virtual whereas a crash involving death is anything but.
Qantas assumed the ostrich stance & has largely gotten away with it, as befits a monopoly.
Air India has been plagued with service issues as it exits government ownership and this crash will deter those who have alternatives from flying this airline, as occurred with Malaysian after its two fatal incidents.
In short passenger airlines are awful businesses: customers are demanding, margins are thin and investors are wary. Buffett’s observation that “the sum total of all airline profits since the Wright Bros are outweighed by the industry’s cumulative losses” should be a warning signal to all.