Comment / AI in freight forwarding? Who wins?

ID 67425374 © Pavel Chagochkin | Dreamstime.com

“Several companies, of which the best-known is Softbank-backed Flexport, have been seeking to use technology to disrupt incumbent profit pools. However, technology is a necessary but not sufficient condition for success, and replicating the logistics capabilities of incumbents will be a long, hard, labor-intensive road.” – Bernstein, 4 April 2023. 

In short, the sell-side analysts today argue:

“The best use of productivity-enhancing technology will be in combination with logistics expertise and a broad network of relationships with customers and carriers. Advantage: incumbents.”

While ...