News / A viable e-commerce strategy 'vital to meeting customer needs', says report

ecommerce strategy

Supply chain managers are failing to fully implement a viable e-commerce strategy, despite acknowledging its “vital importance” for customer retention.

These were the findings of DHL Supply Chain’s Overcoming Growing Pains report on the development of e-commerce supply chains, published today.

Global e-commerce product lead at DHL Supply Chain Nabil Malouli said: “It’s clear to see the importance of considering quality customer service within the e-commerce strategy.

“Supply chains need to keep up with and respond to new business models and the expectations ...