News / Smart packaging may re-define supply chains – but be prepared for mass data

Macy's

Retailers and emerging economies are driving growth in smart packaging, a sector that will double in value to $26.7bn by 2024, according to a report by Grand View Research.

However, while the technology has the potential to redefine the supply chain, companies must be prepared to effectively manage the data supplied, warned Sian Hopwood, SVP for B2B at Kewill.

Ms Hopwood said that as RFID-enabled smart packaging becomes an increasingly common element of the supply chain, logistics companies must ensure that they ...